Website owners strive to have effective SEO so that Search Engines can drive traffic (Organic Search Results) to their optimised websites for free. However, even if the click itself is not charged by the Search Engine, it does not mean that SEO has no cost. There are indirect cost in terms of time, resources and money to achieve effective SEO.
SEM is defined in many ways in various context. Here at Oranges and Lime, we simplify things by saying that we offer SEM services by performing the activities required to pay Search Engines directly for the traffic it brings to your website.
We can help you advertise in Google’s network by setting up and configuring your advertising campaign that Google serves to millions of its users worldwide. We narrow down the keywords and keyphrases you want to advertise for and we set up the ads you wish to show. These ads could be text ads or image ads.