Marketing itself involves a big area of responsbility. It involves the following:
- Selling and Advertising
- How to price your products
- How to distribute your products
- How to position yourself in the minds of your consumers and so on.
Your website is the core of your e-marketing. E-Marketing can involve all of the above, however, in its more general use, people use the term for the methods in which to conduct e-marketing such as:
Search Engine Optimisation (SEO)
With millions of people using Search Engines to look for products and services, we can help you get your products/services in front of people by optimising your website with Search Engine Optimisation (SEO). Search Engine Optimisation is the process of optimising the codes and content of your website to maximise your chances of your website coming up at the first few Search Engine Results.
Search Engine Marketing (SEM)
Search Engine Marketing is made up of the activities you do to market your website to try and get it displayed to your searchers by search engines. We see search engine optimisation as an activity under the bigger umbrella of Search Eengine Marketing. Oranges and Lime provide Search Engine Marketing services to businesses and organisations.
Online newsletters have become a major tool in the last years as one of the most effective ways to market businesses.
Social Networking is an increasingly-important part of doing business today. Thousands of businesses are now using Twitter and Facebook as a way to engage their customers.
Social Content Marketing
Business and Organisations are now creating content like articles, videos and podcasts to engage a wider audience. This content is uploaded and syndicated through a number of websites including (but not limited to) YouTube.Com.