We were building a website for a Shopping Centre recently, and many of the businesses owners there wanted to know more about how they can promote their business on the Internet. So how indeed does a business owner promote his/her business online?
There are many ways to do this. In this video, Marquez talks about Social Media. It is amazing how many businesses have not yet signod up for an account with Facebook, Google or Twitter. They have heard of these Social Networks but it is all still very vague in terms of what they are supposed to do. So here, in three simple steps: How to use Social Media Networks to promote your business online.
Hello. This is Marquez from Oranges and Lime. Oranges and Lime is a Digital and Web Company helping business owners do business online.
We were building a website for a Shopping Centre recently, and many of the businesses owners there wanted to know more about how they can promote their business on the Internet. So this is our topic today: how indeed does a business owner promote their business online?
There are many ways to do this. In this video, I just want to talk about Social Media. I chose this as my topic today because it is amazing how many businesses have not yet signed up for an account with Facebook, Google or Twitter. They have heard of these Social Networks but it is all still very vague in terms of what they are supposed to do.
If you’re a small business owner or a start-up, you can start by signing up for an account on any of the Social Media Networks around like Facebook, Google Plus and Twitter. You then invite people to join your network. You follow their tweets, you like their Business Pages on Facebook or in Google Plus. Get interested in what they’re doing, post comments and engage.
Once you have a small network, the next step is to start sharing items to them too. What sort of items should you share? Well, think about your audience. What kind of people are they? What are their interests? If you own a business selling jewellery for example, then it would be obvious that your audience is following you because they want to know more about jewellery – especially if they are following your Business Pages with Facebook or Google Plus, or your Business Account with Twitter. For a business selling jewellery I would also recommend joining Pinterest, because it has more of a visual focus. There are lots of people sharing photos of things they find beautiful from shoes, clothing and handbags to jewellery.
Now, you might be asking: where will I get the content to share to your network of people? Well, you can get content from other websites and share their articles, photos or so. But why not create content yourself? Write an article about jewellery-making or about the rarity of gems for example, take pictures of your products or of your jewellery-making process. Then you post this article, or a video or a podcast on your website. Then you share the link to that content with your Social Media Networks. When people click to view your post, they go to your website. If they like your content, they might be compelled to share it with the people they know. Pretty soon, you have lots of people visiting your website looking for more useful, fun or informative content they can entertain themselves with. If you have a catalogue or a fully functional e-commerce site, they might just start looking through your products and make a purchase. That’s what you want.
In a nutshell, that’s pretty much all there is to it. Sign up for an account with Social Media Networks and build up your network. Create content and share it. If people like what you are sharing they visit your website, they email you, they ask you questions and they buy from you.
This is pretty much all from me today. If you have questions about this topic, send them through to us. We may even make a video, a podcast or an article about it. Until next time, it’s Marquez here from Oranges and Lime.