Why do I need to create Original Content for my website to compete?
Online, ‘Content is King’. If you have original content, people will have a reason to visit your website because they are getting information they cannot get anywhere else. They will link to your website from their own website, from their Facebook and Twitter accounts. This in turn drives traffic to your website.
If you want your website to rank high on Search Engines, you need a lot of unique and high-quality content. Content is the food of Search Engines. Without it, Search Engines will have little reason to crawl your site. You will show up less on people’s search engine results pages and less people will find you. Marketing your service with this philosophy is what is called Content Marketing.
Content Marketing: What type of Original Content should I create for my website?
The type of original content you can create for your website:
Apart from making these items available on your website, you can also distribute them using syndication. You can use RSS Feeds to distribute your articles, podcasts and screencasts to all Feed Readers as well as iTunes. For videos, use YouTube or Vimeo, amongst other video service providers.
Business and Organisations are now creating content like articles, videos and podcasts to engage a wider audience. This content is uploaded and syndicated through a number of websites.